27 January 2016
The online retailer aferry.co.uk, the World's Leading Ferry Website, celebrates a record sales year in 2015 and expects further positive growth in 2016. This is because of the various technological developments in progress as well as stronger distribution and partnerships that are already in progress. Signs for early 2016 certainly look encouraging from a UK perspective as well as across AFerry's global markets.
Kirsty Laifa, UK Head of Sales says "2015 was a challenging year with the demise of some large routes, however the wide distribution network, close ferry partnerships and easy to book nature of the compare engine on AFerry reaped rewards and we still managed to increase sales. We were at double digit growth at year end. Especially pleasing was traffic through the port of Dover with an 11% rise; an outstanding effort considering the loss of the carrier MyFerryLink from the route in 2015."
AFerry is now available in 28 languages, and currently takes more than a million individual bookings each year. AFerry works with over 140 operators and there are 1,800 routes to choose from, with new routes being added all the time. You'll find the widest choice of destinations with AFerry.co.uk. As well as routes in Europe and North Africa, you can also purchase ferry tickets for Australia, New Zealand, Asia and established routes in USA and Canada.
99% of the business's bookings are online, with an ever increasing number taken through mobile platforms. To book ferries quickly the AFerry app is perfect. Compatible with both Android and iOS, the app has had over 500,000 downloads and has an average rating of 4.5 stars.
Kirsty Laifa added "Our customers are the key to our success. We are working hard on expanding our customer loyalty programme. We add value to the options on offer and do the hard work for the client searching for the best deals to suit them."
AFerry also caters for the travel trade with an increase in agents using their long established www.aferryagent.com system allowing immediate access to all routes from one easy to use engine.
Win an ipad pro! Simply download the AFerry app before 30th June to be entered into our prize draw!